Flonase
Creatively devised by FCB and directed by Rattling Stick’s Misko Iho, the new campaign from the allergy relief brand employs some iconic monster movie tropes to prove that things don’t need to be so scary.
To showcase how Flonase can protect people from even the most terrifying of symptoms, FCB called on The Embassy to craft some truly monstrous creatures. Engaged early in the process, The Embassy team provided insight and expertise on all aspects of the production and post-production.
The blockbuster-worthy spots follow two beasts wreaking havoc on terrified inhabitants of a city as we see a gigantic tentacled flower and behemoth grass monster leave citizens running for their lives amidst crushed cars, screaming bystanders, and demolished parks.
A truly global project, the campaign saw The Embassy’s Vancouver and Los Angeles offices come together with the agency team in New York, a shoot in South Africa, and a director based in Finland.
director › Misko Iho
production › Rattling Stick
agency › FCB New York / Hogarth
Full Credits
Agency › FCB New York
Chief Creative Officer › Michael Aimette
Creative Director › Tyronne Schaffer
Creative Director › Kevin Goff
Business Lead › Tara Graff
Account Supervisor › Sean Kitteridge
Senior Project Manager › Jesse Morris
Agency › Hogarth Worldwide
Global Account Director › Bianca Schnitzer
Senior Producer › Maria Molina
Senior Account Manager › Cherrie Henderson
Business Affairs Manager › Marisa Palenzona
Production › Rattling Stick
Director › Misko Iho
Executive Producer and Partner › Joe Biggins
Executive Producer › Jeff Shupe
Head of Production › Richard McIntosh
Line Producer › Daniel Dubiecki
Production Services › Farm Film
Production Manager › York Pick
Visual Effects › The Embassy
VFX Supervisor › Michael Blackbourn
Asset Supervisor › Paul Copeland
Compositing Supervisor › Nick Whiteley
Founder / Executive Producer › Winston Helgason
Executive Producer (US) › Kenny Solomon
VFX Producer › Danielle Kinsey
Creative Director › David Casey
Associate Producer › Annie-Claude Lapierre
CG Artists › Austin Anderson, Dmitri Bajenov, Gueschem Degni, Mehul Desai, Leslie Fulton, Wes Lee, Terry Liu, Mike Lowes, Kenneth Polonski, Kim Savory
Compositors › Marc-Andre Gray, Riley Gray, David Koss, Sami Oms, Jeremy Seguin
Editorial › Cycle Media
Editor › Rob Doucet
Colorist › Henri Pulla